Mount Rushmore National Memorial

National Park Service

Scope: Market Analysis, Financial Analysis, Investment Analysis, Pricing Strategies, Deal Structuring

Services: Retail, Food and Beverage, Parking

Issue: The NPS sought to understand how to design a contract structure that mixed two significantly different land use types (e.g. parking vs. visitor services) and provided for asset stewardship.

Process/Outcome: CHMGS’s analysis approach incorporated market, financial and investment analysis for parking and visitor services and focused on the unique operational requirements of each land uses. The NPS sought CHMGS’s advice on developing a pricing strategy for parking that was based upon a zero-based budgeting strategy. The resultant deal structure resulted in an increase of returns to the NPS of over 19 percent.